The Design of Everyday Things by Donald A. Norman, Don Norman, Neil Hellegers (Goodreads Author) (Narrator)

 5 out of 5 stars  *****

The standard for design around the world, Norman writes how the total experience of a product must be considered in its engineering. The "customer first" perspective, Human-Centered Design, drives the goal of making the best, most practical device for public use. The author does an incredible job at explaining the complexities involved in the Design Challenge. What makes his approach so valuable is the psychology and logic applied to everyday objects. Norman teaches future designers how to start the process in a world where technology creates a need for new and improved whatever.